Going Green....

Going green: good citizenship, good for business

By Pat Sisneros and Lynne Munoz,Herald Columnists

We talked with three business owners who are embracing environmental sustainability as part of their business models -- and drawing customers who believe in their goals.These business owners see going green as the right thing to do for themselves, their companies, their employees and the environment. It also offers the opportunity to drive innovation and creativity at their companies, differentiate themselves in the marketplace and gain a new set of very loyal customers.

Zippy's Java LoungeWe couldn't write about green businesses in Snohomish County without talking about Zippy's Java Lounge in Everett and owner Marilyn Rosenberg. Rosenberg opened the friendly downtown coffee shop three years ago, financed with a $70,000 line of credit on her house. For the first six months, she focused on getting the business established.

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